Media manager for a leading transnational company - VV

POSITION TITLE: Media Manager

REPORT TO : Marketing Director?CP Russia

DEPARTMENT: Marketing

LOCATION: Moscow

Purpose statement:

• Responsible for developing, planning and managing media strategies for Russia based on clear understanding on the company goal, business strategy, marketing objectives, competitive environment and media scene development.

Major responsibility:

• Develop, monitor and manage annual media budget. Maximize budget effectiveness to reach target consumers via 360 marketing;
• Work with Brand Group and Global Media Dept. to develop media strategies. Balance global vs. local strategies;
• Review and work out potential media options with Brand Group and management;
• Keep abreast of rapid media change and performance of local media channels;
• Explore and assess media buying opportunities. Source local intelligence on competitive movements;
• Supervise media team and work with Brand Group on all media related issues;
• Monitor and review media agencies’ performance to ensure obtaining the quality services as stipulated in agency’s agreement;
• Negotiate annual commitment and terms & conditions with all media channels;
• Optimize media mix.

Major contacts:

• Internal: Brand Group / Global Media Department
• External: Media agencies

Education and /or expereicne:

• Education: University Degree or above / MBA is desirable
• Experience: 5 years of increasing media responsibilities

Special Knowledge:

Media Plan Development

• Coordinate with agency to develop media plan to ensure timely completion
• Ensure media briefs that reflect media requirement for product groups

Media Opportunity and Evaluation

• Assess how media activities deliver media goals
• Evaluate media effectiveness using a variety of tools
• Identify media opportunities based on current media/trends
• Recommend media alternative to cost saving or increase media exposure

Competitive Analysis

• Evaluate impact of competitive media/creative/promotional activities on category/brand strategy
• Identify impact of key competitive media strategies

Competencies Required:

Influence/Negotiation

• Seek inputs and commitment from cross-functional teams for media implementation
• Demonstrate team influence techniques to complete approved media vs. timetables, action plans
• Sell concepts and ideas to management
• Demonstrate negotiation techniques when dealing with external media suppliers
• Draw out support across the organization to tap business opportunities

Resource Management

• Recommend ways to maximize media resources
• Track status of agreed priorities to move media projects forward

Analytical Skills

• Identify the critical success factors and issues for the media
• Document information for dissemination to decision-makers
• Draw conclusions from available data
• Formulate media strategies based on historical volume trend, market conclusion, competition, and market segmentation

Communication

• Present media strategies and activities to Senior Management and Global Business Development for review and direction setting
• Listen to feedback from cross-functional departments concerning media issues and plans
• Align media communication activities to the media strategies
• Draw out key inputs, such as pricing and promotion from team members
• Exhibit strong communication strategies in disseminating results
• Build the company as a key media partner with communication channels and industry as a whole