Head of Trade Marketing Department

Food company

• Managing of trade marketing team
• Initiating all sorts of trade marketing activities: educational programs, trade promotions, trade press, merchandising, trade incentive programs, BTL activity & promotions, POP designs and production, trainings etc
• Preparing, sharing with sales and marketing team the united activity plan
• Full control the budget (measure, improve, implement Trade Marketing budget for the periods, brands etc
• Initiating and making different researches on different issues (for example – consumer behaviour, what kind of POS makes people do purchase, open markets research etc)
• Improving merchandising methods in retail chains and supermarkets, implementing the category management/shelf management system
• Presenting, preparing and making the researching for the best ways of consumer promotions
  Researching,
• Keeping the statistics of all the activities (company and competitors)
• Making trade/ field visits (plan of travelling in Moscow, regions, abroad); Providing sales people with all necessary information

  EDUCATION / EXPERIENCE

• Minimum education: Science/Business Degree level
• Desirable education: Science/Business Degree level with MBA
• To have at least 3 years experience in FMCG Company on analogous positions