THE ROLE:

Provide regional leadership for the marketing function within the region.

Key activities of this role include:

• Own Marketing/Field “connection”:
  
  • Develop relationships with leaders (sales, ops, ...)
  • Address issues related to offerings, competitiveness, strategy
  • Liase with functions on strategy and tactics & provide region-specific market intelligence and feedback
• Execution of  STRAP initiatives within the region
• Client support for RGM and leadership team
• Achieve orders, margin, service and expenditure targets
• Specific responsibilities are as follows

 Marketing/Field Connection

• Identify (in cooperation with Sales) and articulate new market opportunities to present to central marketing to expand presence and penetration into local markets
• Meet with customers to understand requirements and communicate them back to regional management and central marketing
• Facilitate customer interviews with sales, operations, and management
• Validate global marketing strategies with key customers
• Identify potential acquisition targets within the region and perform initial business case analysis for presentation to regional leadership
• Provides regional/district customer base analysis and metrics as needed by leadership

 STRAP execution.

• Analyze key economic conditions that may affect the region’s ability to sell its products or services in the marketplace
• Partner with strategy function to influence strategic direction, especially for key initiatives for region.  Provide regional data input on market size, segmentation, competitors, market conditions, business analysis etc
• Partner with both central marketing and sales resources to ensure STRAP execution
• Coordinate actions that drive STRAP execution, including sales plans, training strategies, leader communications, road shows, etc.
• Highlight gaps between strategy and execution and provide guidance on corrective actions to ensure profitable growth

 Field communication and connection

• Ensure that effective communication and collaboration occurs between the marketing function, regional leadership, sales force and field resources
• Ensure that the marketing function is understood, perceived as credible, well connected and valued by the regional organization
• Collaborate with regional sales to identify specific regional actions required within the marketing function

Client Support for RGM and leadership team

• Participate as member of regional leadership team and provide regional/district customer base analysis and metrics as needed by leadership.
• Understand and interpret business leader requirements.
• Provide support and/or leadership for specific regional and pole initiatives or activities.

 Achieve orders, margin, service and expenditure targets

• Manage marketing budget for region
• Support achievement of orders and margin targets for the region

KEY METRIC

Performance will be measured by:

• Initiative and base business orders growth
• CTP growth
• Budget spend for Marketing function
• On-time delivery of initiatives/actions
• RGM and regional team satisfaction with marketing support

QUALIFICATIONS:

• Undergraduate degree in business, marketing, engineering, or associated majors
• MBA marketing preferred, or equivalent experience
• Business/industry knowledge (approximately 3 years experience in solutions and service based business, preferably HBS)
• Experience in large business organizations with matrix management structure (approximately 3 years)
• Fluent English.
  
  

PERSONAL SKILLS

• Excellent presentation skills