Дженерал Моторз СНГ | Parts & Accessories Marketing Manager
Вакансия компании: Дженерал Моторз СНГ
Создана: 27.02.2010
Регион: Москва
Требуемый опыт работы: Более 3 лет
Предполагаемый уровень месячного дохода:
не указан
Primary Responsibilities
Monitor effectiveness of existing bonus system and work closely together with Sales Manager to ensure the dealer purchase loyalty
Look for further improvements to minimize SA investment but maintaining desired loyalty
Perform monthly simulation of dealer payouts and individual dealer performance
Monitor dealer performance and channel performance on a monthly basis
Design tactical sell in and sell out campaigns to improve trade market penetration
Develop and implement effective communication to STT partners
Analyze the effectiveness of the parts basket
Engage more dealers to participate in the program
Develop a program to protect the sales of crash parts
Re-launch the branded insurance concept
Establish a paint frame agreement with paint suppliers to gain access into that market
Lead the bodyshop network certification program
Develop and implement the service for fleet concept
Support the fleet department to maximize cross selling opportunities
Closely work together with New Venchures sales department to drive the new sales process of showroom accessories
Monitor and improve the effectiveness of the Accessory Growth Program
Closely monitor the existing Oil program and incorporate new ideas to further improve market share and profitability
Develop, implement and monitor a specific fluid program to further drive sales of this product group
Develop and implement a retail customer loyalty program starting with the 3 year of the vehicle age
Set up a concept to maximize the effectiveness of MG investment to gain back lost loyalty
Work closely together with supplier to reach high penetration of extended warranty contracts
Exploit all available channels and types of contracts (Fleet, NV and Aftersales)
Through frequent sales analysis, sales program monitoring and PAR development, identify pricing opportunities or risks and develop PCRs to offset risks or exploit opportunities
Identify new product opportunities and establish contracts with local suppliers to further enhance the P&A product portfolio (ie CWW, Screenwash, etc)
Ensure competitiveness of P&A portfolio in the market by respecting profit targets
Incorporate GMEA pricing strategy
Develop tactical campaigns, based on extensive sales analysis to support target fulfillment
Ensure that the set up is following Russian tax and accounting regulations
Maximize effectiveness of invested resources
Verify availability of parts involved in campaign
Close relationship and coordination with GM finance is inevitable
Monitor reporting on all commercial key indicators (sales, bonus, product etc) at national, district and dealer level
Deployment of the EIS II field reporting system and ensure its usage
Support P&A sales manager in developing appropriate actions to improve field efficiency
Lead the development of effective dealer and end customer communication
Successfully manage tight time constraints and maximize limited budget resources
Exploit all communication channels
Represent the GM CIS Aftersales team in VT conference calls and other related meetings
Lead the quarterly QRM process and provide to GMEA all necessary reports and updated data
Perform ad hoc studies as requested
Prepare presentations for Aftersales Management
Coordinate implementation of the EIS II field reporting system and other future systems related to sales analysis, data collection, field or dealer performance, pricing, etc
Very close cooperation with GM central marketing team, GM finance, material management, local finance, tax, legal and purchasing
Establish excellent dealer and supplier relations
Campaign effectiveness
Penetration or Accessories and newly implemented products and programs
SA and SC (CI/SP) budget control monitoring
On time delivery of all necessary reports and presentations.
Requirements
Knowledge:
Very good English knowledge in order to be able to communicate actively with GMEA.
Open minded and quick learning.
Creating business cases, understand dealer, agencies and supplier processes is vital.
Excellent knowledge of common MS office programs and knowledge of how big corporations work is necessary.
Skills:
Proactivity
Capable to build business cases to gain volume and profit through new price proposals
Presentation skills
Good knowledge of IT systems
Willingness to learn every day and apply the key learning’s
Good management of high workload and especially maximize the team resources and strengths to establish an excellent work environment
Competencies:
Dealing with ambiguity
Business acumen
Creativity
Managing diversity
Comfort around higher management
Intellectual horsepower
Process Management
Problem solving
Experience:
Knowledge of P&A business is desirable and several years of experience in automotive industry is very helpful as well as experience in working with suppliers and agencies. Being precise and on time along with a good common sense paired with extensive experience is the basis to develop successful and convincing business cases.
Education and Training:
Bachelor university degree in business, MBA desired.