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Вакансия, Дженерал Моторз СНГ | Parts & Accessories Marketing Manager, 2010-03-01, MBA, бизнес образование.
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Вакансия

Дженерал Моторз СНГ | Parts & Accessories Marketing Manager


 
Вакансия компании: Дженерал Моторз СНГ
Создана: 27.02.2010
Регион: Москва
Требуемый опыт работы: Более 3 лет
Предполагаемый уровень месячного дохода: не указан

Primary Responsibilities


  • Monitor effectiveness of existing bonus system and work closely together with Sales Manager to ensure the dealer purchase loyalty
  • Look for further improvements to minimize SA investment but maintaining desired loyalty
  • Perform monthly simulation of dealer payouts and individual dealer performance
  • Monitor dealer performance and channel performance on a monthly basis
  • Design tactical sell in and sell out campaigns to improve trade market penetration
  • Develop and implement effective communication to STT partners
  • Analyze the effectiveness of the parts basket
  • Engage more dealers to participate in the program
  • Develop a program to protect the sales of crash parts
  • Re-launch the branded insurance concept
  • Establish a paint frame agreement with paint suppliers to gain access into that market
  • Lead the bodyshop network certification program
  • Develop and implement the service for fleet concept
  • Support the fleet department to maximize cross selling opportunities
  • Closely work together with New Venchures sales department to drive the new sales process of showroom accessories
  • Monitor and improve the effectiveness of the Accessory Growth Program
  • Closely monitor the existing Oil program and incorporate new ideas to further improve market share and profitability
  • Develop, implement and monitor a specific fluid program to further drive sales of this product group
  • Develop and implement a retail customer loyalty program starting with the 3 year of the vehicle age
  • Set up a concept to maximize the effectiveness of MG investment to gain back lost loyalty
  • Work closely together with supplier to reach high penetration of extended warranty contracts
  • Exploit all available channels and types of contracts (Fleet, NV and Aftersales)
  • Through frequent sales analysis, sales program monitoring and PAR development, identify pricing opportunities or risks and develop PCRs to offset risks or exploit opportunities
  • Identify new product opportunities and establish contracts with local suppliers to further enhance the P&A product portfolio (ie CWW, Screenwash, etc)
  • Ensure competitiveness of P&A portfolio in the market by respecting profit targets
  • Incorporate GMEA pricing strategy
  • Develop tactical campaigns, based on extensive sales analysis to support target fulfillment
  • Ensure that the set up is following Russian tax and accounting regulations
  • Maximize effectiveness of invested resources
  • Verify availability of parts involved in campaign
  • Close relationship and coordination with GM finance is inevitable
  • Monitor reporting on all commercial key indicators (sales, bonus, product etc)  at national, district and dealer level
  • Deployment of the EIS II field reporting system and ensure its usage
  • Support P&A sales manager in developing appropriate actions to improve field efficiency
  • Lead the development of effective dealer and end customer communication
  • Successfully manage tight time constraints and maximize limited budget resources
  • Exploit all communication channels
  • Represent the GM CIS Aftersales team in VT conference calls and other related meetings
  • Lead the quarterly QRM process and provide to GMEA all necessary reports and updated data
  • Perform ad hoc studies as requested
  • Prepare presentations for Aftersales Management
  • Coordinate implementation of the EIS II field reporting system and other future systems related to sales analysis, data collection, field or dealer performance, pricing, etc
  • Very close cooperation with GM central marketing team, GM finance, material management, local finance, tax, legal and purchasing
  • Establish excellent dealer and supplier relations
  • Campaign effectiveness
  • Penetration or Accessories and newly implemented products and programs
  • SA and SC (CI/SP) budget control monitoring
  • On time delivery of all necessary reports and presentations.

Requirements


Knowledge: 

  • Very good English knowledge in order to be able to communicate actively with GMEA.
  • Open minded and quick learning.
  • Creating business cases, understand dealer, agencies and supplier processes is vital.
  • Excellent knowledge of common MS office programs and knowledge of how big corporations work is necessary.

Skills:

  • Proactivity
  • Capable to build business cases to gain volume and profit through new price proposals
  • Presentation skills
  • Good knowledge of IT systems
  • Willingness to learn every day and apply the key learning’s
  • Good management of high workload and especially maximize the team resources and strengths to establish an excellent work environment

Competencies:

  • Dealing with ambiguity
  • Business acumen
  • Creativity
  • Managing diversity
  • Comfort around higher management
  • Intellectual horsepower
  • Process Management
  • Problem solving

Experience:

Knowledge of P&A business is desirable and several years of experience in automotive industry is very helpful as well as experience in working with suppliers and agencies. Being precise and on time along with a good common sense paired with extensive experience is the basis to develop successful and convincing business cases.


Education and Training:

Bachelor university degree in business, MBA desired.



2010-03-01

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