OTC Medical Marketing Brand Manager (VV)

Goal

• To lead development and execution of medical marketing strategy for OTC brands working closely with Category and Brand managers. Flawless execution of medical marketing plans will be a critical part of his/her brand marketing strategy.

Responsibilities

• Leads development of Medical marketing strategy and planning processes both long and short term.
• Responsible for the medical marketing objectives, strategies and actions in respect of the overall portfolio and range of products in a category in the marketplace(s).
• Acts a key point of contact within marketing team for Medical Sales force (staff and line).
• Understand the doctor and pharmacist landscape and a source of information on current marketplace dynamics and trends.
• Proactive development of medical marketing & promotional materials to meet category brand objectives and customer needs.
• Working closely with BTL, Creative Agency and Media agency on a regular basis for medical marketing scope of work.  
• Track medical promotions performance jointly with sales force to identify successful initiative and improvement areas of future initiatives
• Be comfortable with key brand and medical databases
  • market audit (RMBC)
  • RTGI
  • Pharma-Q
  • Medi-Q
  • TIMS: Internal database for which training will be provided
• Responsible for medical marketing budget which is identified jointly with each category every year
• Full accountability for category/brands medical activities
• Responsible for managing one marketing Coordinator with potential to grow the team in future as medical activities expand in scope.
• Liaise with key opinion leaders, technical staff and outside agencies for delivery of his/her scope

Skills

• At least 4-8 years of medical marketing experience with a proven track record of achievements at leading FMCG and/or OTC companies.
• Must have demonstrated outstanding people leadership capabilities
• Must demonstrate cross functional expertise
• Experience and ability to thrive in a highly complex and matrix environment
• Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making
• Strong relationship building skills, an effective communicator and negotiator
• Must have excellent verbal & written communication skills, coupled with good relationship building and negotiation skills and listening skills
• Willing to relocate to international locations for exposure and advancement 
• Must be fluent in English and Russian
• Age  25-30 years  
• Education  Degree in Medical, Business, Marketing or related field. MBA/post graduate education in Marketing or Business Management a plus.
• Personality Extrovert, energetic, hard-working and intelligent
• Reporting Directly reporting toHead of Marketing   
• Growth Opportunities Medical Marketing BM would be at par with Brand managers. He/She will be considered for promotion to Group Brand manager depending on interest and capability development. He/She will be an integral part of the Marketing team.