Job Purpose

Group Brand Manager (GBM) is responsible for marketing objectives, innovation strategies and actions in respect of range/Category of products in the market place.
GBM are responsible for development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a brand (s) in the short and long term.
In this position he/she supervises several marketing personnel and liaises effectively with internal and external agencies.

Major Accountabilities:

Operational Excellence

• Development of the brands/categories strategies including annual brand planning and 3-5 year category strategy.
• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand
• Creates and delivers operational plans appropriate to life cycle of brand
• Reduce Supply Complexity through proactive brand planning. Develop a mechanism to monitor product/Brand health, closely watch external environment and provide unique consumer and customer insights to ensure growth of market shares
• Leading for Performance
• Delivery of annual Sales and EBIT targets for brands and category
• Reach sales, EBIT and MS objectives in respect of approved investments
• Full accountability for category/brands and delivery of all programmes related to it.
• Customers at the Centre of the Strategy
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• People at the Heart of the Business
• Support and build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies

Indicative duties

• Implement, on a timely basis, approved marketing strategies and action plans for the product range across the market.
• Closely monitor market performance, analyse variations from plan and recommend and implement remedial action as appropriate.
• Closely follows the market environment (3 C’s) and helps local and regional teams to calibrate strategy in line with changing market requirements
• Control marketing expenditure to approved budget or mutually agreed forecast levels.
• Undertake the necessary market research (customer/product) and liaise with inside and outside agencies to develop new product lines with appropriate marketing support strategies.
• Prepare marketing plans, budgets and estimates to timetables.
• Liaise with key opinion leaders, technical staff and outside agencies
• Communicate appropriately with other department managers and field force to ensure a coordinated implementation of overall business strategy
• Miscellaneous situation management like Out of stock, field and customer queries etc.
• Regularly visits clients with Sales people to Check implemented strategies/activities and better understand customer insight
• Creates creative media briefs for the agencies and manage copy and media plan development

Background:

• Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus
• 6-10 years of marketing experience with proven track record of achievements gained in leading FMCG companies.
• Marketing related experience within OTC industry and experience in sales is a plus
• Must have demonstrated outstanding people leadership capabilities
• Marketing background must include experience across several lines of business/ channels, including product launches and advertising.
• Needs to demonstrate cross functional expertise and can thrive in a highly complex and matrix environment.
• Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making
• Must have excellent verbal and written communication skills, coupled with good relationship building and negotiation skills and listening skills
• Must be willing to relocate internationally
• Languages:Native Russian, fluent English